William Bradden is a connoisseur of fine spirits and curator of memorable experiences, dedicated to bringing the artistry of whiskey to life through masterful storytelling, deep expertise, and genuine human connection. As Operations Director, he combines sophisticated palate development with strategic business acumen to elevate both brands and individual appreciation for exceptional spirits.

Philosophy & Expertise

With a profound appreciation for both the time-honoured heritage and cutting-edge innovation of whiskey-making, William serves as a bridge between brand and enthusiast. His unique ability lies in transforming casual interest into lifelong passion, whether through intimate tastings that reveal the subtle complexities of a rare single malt or strategic partnerships that connect hospitality leaders with their clientele's evolving tastes.

Personal Pursuits

When away from the world of fine spirits, William can be found pursuing golf and chess—two passions that perfectly complement his professional expertise. Both reflect his appreciation for skill, nuance, and the quiet satisfaction that comes from true mastery.

Jay Young is a dynamic and results-driven whiskey consultant who brings together a managing director's strategic vision with a host's genuine passion for connection. With deep industry expertise spanning the full spectrum of whiskey craft and culture, Jay has established himself as a trusted adviser for both global brands and discerning clients.

Expertise & Approach

Jay's career encompasses guiding international whiskey brands through complex market expansions whilst simultaneously crafting intimate, unforgettable tasting experiences. His approach combines meticulous attention to detail with infectious enthusiasm, ensuring every engagement—whether a boardroom strategy session or an exclusive tasting—delivers exceptional value.

Beyond the Business

A lifelong sports enthusiast, Jay draws energy and inspiration from football, Formula 1, tennis, and virtually any competition that showcases skill and dedication. He sees in these pursuits the same values that define exceptional whiskey: discipline, tradition, continuous refinement, and the pursuit of excellence.